Reorientation and further development of the arc portfolio
Morsbach, 21.06.2017. ELMA-Tech GmbH, a manufacturer of welding systems and their control technology, will be completely reorientating its arc portfolio over the next two years. The re-start comprises the complete range of systems, the reorientation of product lines, the adaptation of the technical machine equipment, as well as a careful revision of the industrial design of individual welding machines.
Although ELMA-Tech originated in the form of ELMATECH AG from the takeover of the arc division of DALEX, ELMA-Tech laid its main focus in the first decade of the 2000s quickly on the development of solutions in the field of spot welding technology for the automotive industry and the bodywork.
In the following years, however, the ELMA-Tech continues to be represented with arc technologies, such as for example the „cold MIG AC process“, in the factories of the automobile manufacturers. However, ELMA-Tech‘s potential with its world-leading core technology in the area of process control of welding processes in the spot welding sector or coating technology has not yet been exhausted in the arc area with the same technology. But that is exactly what will change in the coming years!
In the near future, the entire range of systems in the arc range will be put to the test. Product lines will be adapted according to current market requirements or will be reoriented completely. Also the design of individual machines will be carefully adapted to a modern industrial design. Parallel to this, the technical equipment of the machines will also be checked and an upgrade to the 3rd generation of the current ELMA-Tech welding process controller Virtual Machine (VM3) will be carried out. The main focus of this reorientation is to provide the markets with welding machines with the most user-friendly control for excellent welding qualities at a fair price.
For Christian Tschoeltsch, Managing Director of ELMA-Tech, this reorientation fits well into market trends, which could be described as a new simplicity: „With its machines ELMA-Tech can easily and excellently represent all common arc welding technologies and processes. However, customers expect a clear overview and not complexity through the most varied terms and concepts. We would like to boil down this a little bit and bring it onto a more objective level. Of course we will need some time for this reboot. Our goal is to complete the revision of our arc portfolio within the next 2 years.“
To these new goals fits also, that in the spring of this year, ELMA-Tech has strengthened its export team with experienced employees in order to consistently realise sales potentials in strong growth markets.